What Information is Collected
The information gathered by this website falls into two categories: 1) information voluntarily supplied, and 2) tracking information gathered as you navigate through the website.
The Water Calculator featured on our website, will show you which water uses in your home are efficient and which are not and offers simple conservation tips that can save water and energy. Within the process of using the Water Calculator, you will be asked to provide: your home zip code, the year your home was built, number of people that live full-time in your home, whether or not you irrigate outdoor landscape or have a pool or spa, information regarding your home’s water using appliances and fixtures, and information relating to your water use habits, e.g. Do you turn the water off while brushing your teeth?
When Do We Collect Information
We collect information from you when you use the featured Water Calculator, send us an email by clicking a provided link, enter any information on our website, and generally navigate the website.
How Your Information May be Used
If you use the Water Calculator featured on our website, we use your given personal information to calculate results. Additionally, we use the tracking information gathered as you navigate the website to analyze use of and improve our website, programs, products and services.
Do Not Track
AWE does not currently employ a process for automatically responding to “Do Not Track” (DNT) signals sent by web browsers, mobile devices, or other mechanisms. Per industry standards, third parties may be able to collect information, including personal information, about your online activities over time and across different websites or online services. You may opt out of online behavioral ads at http://www.aboutads.info/choices. You also may limit certain tracking by disabling cookies in your web browser.
This website includes links to external websites. Not all of the links fall under AWE’s domain, thus AWE is not responsible for the privacy practices or the content of external, non-AWE websites. To learn more about such third party policies, we recommend that you read and review the privacy statements of each third party website you visit in connection with our website.
AWE does not sell, trade, or otherwise transfer to outside parties your personal information, including email addresses, unless we provide users with advance notice. This does not include our chapter organizations(s), website hosting partners, and other parties who assist us in operating our website, conduct our business, or serve our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect our or others' rights, property or safety.
California Online Privacy Protection Act (CalOPPA)
- Users can visit our website anonymously;
- You can change your personal information we have on file by emailing us.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. We collect your email address in order to:
- Send information, respond to inquiries and/or other requests or questions;
- Process membership applications, orders and to send information and updates pertaining to orders; and
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with the CAN-SPAM Act, we agree to the following:
- Not use false or misleading subjects or email addresses;
- Identify the message as an advertisement in some reasonable way;
- Include the physical address of our business or site headquarters;
- Monitor third-party email marketing services for compliance, if one is used;
- Honor opt-out/unsubscribe requests quickly; and
- Allow users to unsubscribe by using the link at the bottom of each email.
General Data Protection Regulation (GDPR)
GDPR European Union (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union. It also addresses the export of personal data outside the EU. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.
In compliance of this law, AWE does not utilize data for any reasons other than to fulfill commitments to existing products and services. AWE does not share any personal data or information collected from this website with third parties for their direct marketing purposes. AWE has data retention and storage mechanisms in place to control who has access to the data and has placed limits on what purposes the data can be used for. Furthermore, under the GDPR, AWE uses the following lawful basis for processing personal data:
- Contractual – as a membership organization, members apply to AWE and pay annual dues, which is payment for services rendered.
- Legitimate Interest – As a North American advocate for water efficiency, AWE communicates not only with its members but also with others in allied fields that have an interest in water efficiency and conservation issues. AWE provides information to these individuals about insights on sustainable water use, news about upcoming conferences or events, promotion of its members, etc. Individuals may unsubscribe at any time from receiving this information.
- Consent – AWE will ask explicit permission to collect and process information. If we collect personally identifiable information, AWE will always tell you directly what information is being requested and what we plan to do with it. AWE gives separate granular options to consent separately to different purposes and types of processing. AWE allows individuals to withdraw their consent at any time without detriment.
Children Online Privacy Protection Act (COPPA)
When it comes to the collection of personal information from children under the age of 13 years old, COPPA puts parents in control. The COPPA Rule spells out what operators of websites and online services must do to protect children's privacy and safety online.
AWE does not specifically market to children under the age of 13 years old.
Alliance for Water Efficiency
33 North LaSalle Street, Suite 2275
Chicago, Illinois 60606
Effective Date: June 19, 2018
2 Cookies are small files that a website or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information—are used to help us understand your preferences based on previous or current site activity.